Privacy Policy
Last Updated: September 2026
Rose Transport (“Rose Transport,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when using our website, services, contact channels, and booking facilities.
This Privacy Policy explains how we collect, use, store, and protect personal information when you visit https://rose-transport.com/, request information, request a quote, communicate with us, or use our private transportation and tourism services.
This policy is intended to comply with applicable Colombian personal data protection regulations, including Law 1581 of 2012 and its applicable regulatory provisions.
Information We Collect
Depending on how you interact with Rose Transport, we may collect the following information:
Contact and identification information
- Name
- Email address
- Telephone or WhatsApp number
- Country or city of residence, when voluntarily provided
Travel and service information
- Travel dates
- Pick-up and drop-off locations
- Hotel or accommodation information
- Number of passengers
- Requested transportation or tour
- Other information necessary to organize your service
Communication information
- Information you provide through our contact forms
- Information exchanged through email, WhatsApp, or other communication channels
- Requests, inquiries, comments, or feedback you send to us
Technical information
When you visit our website, certain technical information may be collected automatically, such as your IP address, browser type, device type, pages visited, and general website usage information, depending on the technologies and analytics tools implemented on the website.
How We Use Your Information
Rose Transport may use your personal information for the following purposes:
- To respond to inquiries and requests for information.
- To prepare and provide personalized transportation or tour quotes.
- To coordinate and provide requested transportation and tourism services.
- To communicate with you regarding your reservation, trip, or service.
- To confirm travel details and coordinate pick-up and drop-off arrangements.
- To provide customer support.
- To improve our website, services, and customer experience.
- To maintain appropriate business, operational, security, and administrative records.
- To comply with applicable legal and regulatory obligations.
- To send promotional or marketing communications when permitted by applicable law and, where required, with your authorization.
We will only use personal information for legitimate and identified purposes consistent with the nature of our relationship with you.
Legal Basis and Authorization
Where applicable, Rose Transport will request your prior, informed, and voluntary authorization to process your personal information.
Under Colombian data protection regulations, individuals have rights over their personal data, including the right to know, update, rectify, and request the deletion of their information, subject to applicable legal exceptions.
Sharing of Personal Information
Rose Transport does not sell your personal information.
We may share or provide access to personal information only when reasonably necessary to operate our business, provide the requested service, communicate with you, comply with legal obligations, or protect our rights.
Depending on the circumstances, this may include service providers or technology platforms used for:
- Website hosting and infrastructure
- Email communication
- WhatsApp or messaging services
- Online forms and booking tools
- Website analytics
- Payment processing, when applicable
- Other operational services necessary to provide our services
Where third-party providers process personal information on our behalf, we seek to use appropriate safeguards and require the information to be handled for legitimate business purposes.
International Data Transfers
Some of the technology and service providers used by Rose Transport may process information on servers located outside Colombia.
Where personal information is transferred or processed internationally, Rose Transport will take the measures required by applicable Colombian data protection regulations and will seek to ensure an appropriate level of protection for the information.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to enable essential website functions, improve performance, understand website usage, and, where applicable, support analytics or marketing activities.
Cookies may be placed by Rose Transport or by third-party service providers integrated into our website.
You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.
Data Security
Rose Transport takes reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, alteration, disclosure, or misuse.
However, no method of transmission or electronic storage can be guaranteed to be completely secure. Therefore, while we take reasonable precautions, we cannot guarantee absolute security of information transmitted through the Internet.
Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain appropriate business records, provide requested services, resolve disputes, comply with legal obligations, or protect our legitimate interests.
When personal information is no longer required, it may be securely deleted, anonymized, or otherwise handled in accordance with applicable law.
Your Privacy Rights
Subject to applicable Colombian law, you may have the right to:
- Know what personal information we hold about you.
- Request correction, updating, or modification of inaccurate or incomplete information.
- Request information about the use of your personal data.
- Request deletion of your personal information when legally applicable.
- Revoke your authorization for certain processing activities, when legally applicable.
- Submit inquiries or complaints regarding the processing of your personal information.
Colombian data protection rules recognize the rights of data subjects to know, update, rectify, and request deletion of personal information, among other protections.
How to Exercise Your Rights
To exercise your privacy rights or ask questions about this Privacy Policy, please contact us through:
Please include enough information for us to identify your request and respond appropriately.
Children’s Privacy
Our website and services are not directed specifically to children.
We do not knowingly request or collect personal information from children for purposes unrelated to providing a requested service or complying with applicable legal requirements.
Third-Party Websites and Services
Our website may contain links to third-party websites, social media platforms, messaging services, payment services, or other external websites.
Rose Transport is not responsible for the privacy practices, content, or security of third-party websites. We encourage users to review the privacy policies of those websites before providing personal information.
Changes to This Privacy Policy
Rose Transport may update this Privacy Policy from time to time to reflect changes in our services, website, technology, or applicable legal requirements.
When changes are made, the updated version will be published on this page with a revised “Last Updated” date.
Contact Us
For questions, requests, or concerns regarding this Privacy Policy or the processing of your personal information, please contact: